We Build & Scale Brands
We Build & Scale Brands
From licensing to sourcing, we create and launch world-class consumer products.
From licensing to sourcing, we create and launch world-class consumer products.
Built on trust.
Backed by results.
Built on trust.
Backed by results.
Play Showreel
Building Our Brands. Scaling Globally.
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Global Licenses
Partnered with Disney, Dole, Clifford & Black & Decker.
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Global Licenses
Partnered with Disney, Dole, Clifford & Black & Decker.
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Stores Reached
Our products are sold across major retail and e-commerce platforms.
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Stores Reached
Our products are sold across major retail and e-commerce platforms.
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SKUs Developed
Packaged and launched across pet, baby, and home product categories.
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SKUs Developed
Packaged and launched across pet, baby, and home product categories.
Building Our Brands. Scaling Globally.
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Project Completed
Partnered with Disney, Dole, Clifford & Black & Decker.
+
Project Completed
Partnered with Disney, Dole, Clifford & Black & Decker.
+
Stores Reached
Our products are sold across major retail and e-commerce platforms.
+
Stores Reached
Our products are sold across major retail and e-commerce platforms.
+
SKUs Developed
Packaged and launched across pet, baby, and home product categories.
+
SKUs Developed
Packaged and launched across pet, baby, and home product categories.
Our Portfolio
From Owned Brands To Licensed Legends.
Our Portfolio
From Owned Brands To Licensed Legends.
Our Portfolio
From Owned Brands To Licensed Legends.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
A global sleep-aid phenomenon — proudly built and scaled in-house.
Official licensed product. We’re proud to bring Disney magic to market.
Premium pet nutrition — developed and launched by our team.
Product partnership under official license with Black & Decker.
Pet-focused product line developed under official Dole licensing.
Our Work Process
A proven framework for developing high-performing, scalable consumer brands across global markets.
Our Work Process
A proven framework for developing high-performing, scalable consumer brands across global markets.
Our Work Process
A proven framework for developing high-performing, scalable consumer brands across global markets.
1
Market Discovery & Opportunity Mapping
We identify whitespace by studying consumer behavior, retail trends, and unmet needs. Using real data, we uncover product opportunities that are both timely and scalable.
2
Product & Brand Identity Developmenth
We shape every detail — name, positioning, logo, packaging, and voice — into a compelling, category-ready brand consumers remember and retailers trust.
3
Supply Chain & Packaging Execution
Our sourcing team manages manufacturers, materials, packaging, and logistics — ensuring quality, compliance, and efficient production from factory to fulfillment.
4
Retail & Channel Expansion
Retail & Channel Expansion We prepare brands for success across retail, Amazon, and DTC. From shelf presence to backend operations, we build go-to-market strategies designed to scale.
1
Market Discovery & Opportunity Mapping
We identify whitespace by studying consumer behavior, retail trends, and unmet needs. Using real data, we uncover product opportunities that are both timely and scalable.
2
Product & Brand Identity Developmenth
We shape every detail — name, positioning, logo, packaging, and voice — into a compelling, category-ready brand consumers remember and retailers trust.
3
Supply Chain & Packaging Execution
Our sourcing team manages manufacturers, materials, packaging, and logistics — ensuring quality, compliance, and efficient production from factory to fulfillment.
4
Retail & Channel Expansion
Retail & Channel Expansion We prepare brands for success across retail, Amazon, and DTC. From shelf presence to backend operations, we build go-to-market strategies designed to scale.
1
Market Discovery & Opportunity Mapping
We identify whitespace by studying consumer behavior, retail trends, and unmet needs. Using real data, we uncover product opportunities that are both timely and scalable.
2
Product & Brand Identity Developmenth
We shape every detail — name, positioning, logo, packaging, and voice — into a compelling, category-ready brand consumers remember and retailers trust.
3
Supply Chain & Packaging Execution
Our sourcing team manages manufacturers, materials, packaging, and logistics — ensuring quality, compliance, and efficient production from factory to fulfillment.
4
Retail & Channel Expansion
Retail & Channel Expansion We prepare brands for success across retail, Amazon, and DTC. From shelf presence to backend operations, we build go-to-market strategies designed to scale.
Our brands are Trusted by the biggest names in retail.
Our brands are Trusted by the biggest names in retail.
About us
About us
We started with a simple goal: build better products and launch brands that actually last.
What began as a small team of creators has grown into a full-scale operation focused on
turning strong ideas into market-ready businesses.
Our approach is simple: find the gap, build the product, grow the brand.
With a team built for speed and execution, we combine strategy, design, and performance marketing
to bring each idea to life.
Let’s create something people believe in.
Vision Architect
Ezra Abadi
Founder & CEO
Vision Architect
Ezra Abadi
Founder & CEO
The Executer
Thane Vesper
Chief Operating Officer
The Executer
Thane Vesper
Chief Operating Officer
The Orchestrator
Joe Enayat
Director Of Product Development & Sourcing
The Orchestrator
Joe Enayat
Director Of Product Development & Sourcing
Let’s Build Something Great Together
We work closely with factory partners to turn ideas into scalable, long-term brands. Reliable communication and consistent orders — that’s how we grow.
About us
We started with a simple goal: build better products and launch brands that actually last.
What began as a small team of creators has grown into a full-scale operation focused on
turning strong ideas into market-ready businesses.
Our approach is simple: find the gap, build the product, grow the brand.
With a team built for speed and execution, we combine strategy, design, and performance marketing
to bring each idea to life.
Let’s create something people believe in.
Vision Architect
Ezra Abadi
Founder & CEO
The Executer
Thane Vesper
Chief Operating Officer
The Orchestrator
Joe Enayat
Director Of Product Development & Sourcing
Let’s Build Something Great Together
We work closely with factory partners to turn ideas into scalable, long-term brands. Reliable communication and consistent orders — that’s how we grow.
Meet
the
Team
Behind
Our
Leadership
Success
Ezra Abadi
CEO and founder
Ezra Abadi
CEO and founder
David Okafor
Chief Operations Officer
David Okafor
Chief Operations Officer
Linda Anderson
Director of Human Resources
Linda Anderson
Director of Human Resources
Andrei Petrov
Director of Legal and Compliance
Andrei Petrov
Director of Legal and Compliance
Simon Goldstein
Director of Operations
Simon Goldstein
Director of Operations
Joe Enayat
Director of Product Development & Sourcing
Joe Enayat
Director of Product Development & Sourcing
Jasper Lowell
director of logistics
Jasper Lowell
director of logistics
Noah Kim
Director of IT
Noah Kim
Director of IT
Maya Abramson
Director of E-Commerce
Maya Abramson
Director of E-Commerce
Miguel Alvarez
Director of supply chain
Miguel Alvarez
Director of supply chain
Sofia Martinez
Director Of Marketing
Sofia Martinez
Director Of Marketing
Hannah Goldberg
Director of Brand Strategy
Hannah Goldberg
Director of Brand Strategy
Talia Rosen
Director of Creative
Talia Rosen
Director of Creative
Ari Levine
Director of sales
Ari Levine
Director of sales
Shanaz Fatimah
Director of Customer Experience
Shanaz Fatimah
Director of Customer Experience
Emily Chen
Director of Design
Emily Chen
Director of Design
Meet
the
Team
Behind
Our
Leadership
Success
Ezra Abadi
CEO and founder
Ezra Abadi
CEO and founder
Linda Anderson
Director of Human Resources
Linda Anderson
Director of Human Resources
Andrei Petrov
Director of Legal and Compliance
Andrei Petrov
Director of Legal and Compliance
Miguel Alvarez
Director of supply chain
Miguel Alvarez
Director of supply chain
Jasper Lowell
director of logistics
Jasper Lowell
director of logistics
Lina Andersson
Director of Customer Experience
Lina Andersson
Director of Customer Experience
David Okafor
Chief Operations Officer
David Okafor
Chief Operations Officer
Sofia Martinez
Director Of Marketing
Sofia Martinez
Director Of Marketing
Emily Chen
Director of Design
Emily Chen
Director of Design
Joe Enayat
Director of Product Development
Joe Enayat
Director of Product Development
Noah Kim
Director of IT
Noah Kim
Director of IT
Hannah Goldberg
Director of Brand Strategy
Hannah Goldberg
Director of Brand Strategy
Alice Zhang
director of global sourcing & partnerships
Alice Zhang
director of global sourcing & partnerships
Talia Rosen
Director of Creative
Talia Rosen
Director of Creative
Ari Levine
Director of sales
Ari Levine
Director of sales
Simon Goldstein
Director of Operations
Simon Goldstein
Director of Operations
Maya Abramson
Director of E-Commerce
Maya Abramson
Director of E-Commerce